Dr. Jugenburg M.D. FRCSC

Dr. Jugenburg of Toronto Cosmetic Surgery Institute started his practice in 2007, not so long after graduating from University. From the beginning and now, Nova Medical 360 is the primary online marketing and plastic surgery SEO agency for “Dr.6ix”.
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Challenge

When setting up a brand-new practice Martin faced a number of challenges.

Branding and Online Exposure was the key focus from day one, although building his practice at a prestigious location such as the Fairmont Royal York Hotel introduced a new set of Practice Management challenges.

Together, we worked on various plastic surgery marketing and branding strategies, and very soon a new showcase plastic surgery facility was born. Today, Toronto Cosmetic Surgery Institute is one the top 3 cosmetic surgery clinics in Canada, volume-wise.

Project Overview

1

Brand Development

Within a decade of working together, multiple brand development strategies were created. In the beginning, after extensive market research, the brand name Toronto Cosmetic Surgery Institute was chosen. One of the latest successful branding strategies was "Dr.6ix", that quickly became a Snapchat & Instagram sensation.
2

Medical Websites

At Nova Medical 360™ cutting-edge design is always a priority. In the case of Dr. Jugenburg, there was a need to have multiple websites to support various plastic surgery marketing strategies and campaigns.
3

Plastic Surgery SEO

Our earlier internet marketing strategy relied heavily on Top Google rankings. After implementation of extensive "white label" SEO campaigns, and ongoing SEO strategies Nova Medical managed to rank Martin Jugenburg number one under 95% of all the keywords in the industry.
4

Social Media for Plastic Surgeons

In the early days of Marketing for Plastic Surgeons, Nova Medical 360™ understood the value of Social Media as a source of quality leads. Numerous Social Media campaigns and strategies were implemented for Dr. Jugenburg. Successfully building a strong base of followers gave us an opportunity to convert them into real patients. While the latest "Dr.6ix" strategy took it to a whole new level.
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3rd Ranked Cosmetic Surgery Clinic in Canada, Volume-wise.

Dr. Martin Jugenburg’s Marketing Results

Plastic Surgery SEO - Google Top Rankings Dr. Jugenburg

Plastic Surgery SEO - Patient Reviews Dr. Jugenburg

Plastic Surgery SEO - Medical Content Dr. Jugenburg

Medical Marketing Services Employed

Branding Development

Medical Website Design

Plastic Surgery SEO

Google AdWords & Paid Marketing

Landing Pages

Video Marketing

Social Media Marketing

Content Development

Conversion Optimization

Online PR

Plastic Surgery SEO & Marketing Strategies

Overview:

  • Nova’s team crafted a strategy that addressed short-term goals for Dr. Jugenburg that involved, new patient acquisition and creating a long-term plan that would result in an established long-lasting online exposure.


Short-term Strategies:

  • Advertised Toronto Cosmetic Surgery Institute on Google Adwords to an audience of qualified potential patients.
  • Multiple Remarketing and Display Network campaigns & promotions further optimized the paid campaigns and increased ROI.
  • Directed visitors to a visually appealing website for Toronto Surgery that is optimized and conversion tested for prompt inquiries.
  • Paid Campaigns Optimization together with Website Conversion Optimization made a significant increase in the number of inquiries. Constant performance tracking and analysis was a key element to a successful conversion optimization.
  • As a result, we achieved the following: Patient Acquisition cost was 80% lower, Medical Website conversion optimization increased lead conversions by 43%, and in the first 3 months respective inquiries increased by 50%.

Plastic Surgery SEO Google Results Dr. Martin Jugenburg

Plastic Surgery SEO Result Dr. Martin Jugenburg

Long-term Strategies:

  • Strong branding was a key fundamental to projecting a top-class image for the plastic surgery clinic.
  • Designed customized visual elements for the website, print materials, and the online presence as well as the practice itself.
  • Search Engine Optimization was the primary goal of our online marketing strategies. Only “white-label” strategies were implemented such as the following: extensive content was written by our in-house medical content writers, video production, local SEO on Google Maps, online PR & strong Social Media presence. These strong marketing techniques were the main focuses for our Plastic Surgery SEO campaign.
  • A high-volume of organic search traffic from Google was obtained for the primary website which took Dr. Jugenburg to a whole new level.
  • Showcased the Cosmetic Surgery Centre through high-quality video production and gained the clinic notoriety through patient video testimonials.
  • Built strong Social Media presence on all platforms such as Snapchat, Instagram, Facebook, Pinterest, Twitter, Google Plus and LinkedIn.
  • Paying attention to Social Media from its beginning and dedicating a strong portion of the marketing budget towards it made Dr. Jugenburg’s Institute one the top three practices in Canada, volume-wise.
  • Everyone understands the importance of positive patient reviews, but what is more critical is the number of revues.  Nova Medical 360™ developed ongoing strategies to promote patients to post reviews on platforms such as Realself, RateMds, Google and Yelp.

Let us grow your practice through effective Plastic Surgery SEO & proven Medical Marketing

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