Although Dr. Torgerson managed to establish some reach through media channels, his online presence remained underdeveloped. Observing the need for a strong online ranking and Social Media presence he made the decision to use Nova Medical 360™ Solution in order to further build his notoriety, and grow his business.
This partnership has culminated in a wider client base for the award-winning Dr. Torgerson, who is one of Canada’s leading facial plastic surgeons.
Plastic Surgery Marketing Formula
Medical Web Design & Marketing:
- Medical Web Design – rebuilt the website with a design that would accurately reflect the caliber of Dr. Cory Torgerson and his clinic.
- Content – new content by our medical writers was developed that accurately highlighted the capabilities of Dr. Torgerson.
- Visuals – strong emphasis was placed on images for the website along with its overall look and user interface design.
- Procedures – Dr. Torgerson introduced new innovative cosmetic surgical and non-surgical procedures that were promoted through various digital channels and promoted using our video production team.
- Media Integration – New videos were produced by Nova Medical 360 for Dr. Torgerson that presented the practice to potential patients in a very professional manner with knowledgeable spokespeople from the clinic.
- Nova Medical 360™ crafted and implemented a custom SEO strategy that placed Dr. Torgerson in the top positions on search engines such as Google to increase qualified organic traffic.
- The practice’s local SEO was optimized including Local Map listing so that local patients can easily find the cosmetic clinic. The map listing on the first page of Google has the highest conversation, this is why we ensure our clients show up on the map under all possible keywords.
- Our team of experienced medical content writers created 100(s) of pages of unique content on trending topics in the industry. High volume medical content development is an ongoing strategy.
Paid Campaigns & Social Media:
- An elaborate SEM campaign was created by our Pay-Per-Click team that was structured to increase qualified traffic immediately as SEO positions were build up over time.
- The PPC AdWords campaign included multiple secondary campaigns to cover all procedures and achieve constant efficiencies on the cost per click.
- Based on our industry experience multiple Social Media strategies were developed. Growing Dr. Torgerson’s fanbase while distributing interesting and trending content is one of our ongoing strategies.
- Paid Social Media campaigns were implemented for ongoing promotions and campaigns.
- An extensive strategy was produced to create an abundant video content to showcase the skill level of Dr. Torgerson, introduce his practice and create informative videos regarding various procedures.
- These videos are used for multichannel digital and video marketing strategies for plastic surgeons including social media, YouTube and the website.
- Our in-house Video Production team has over 10yrs. workiing for popular new channels. Nova Medical 360™ manages the entire video production and publishing process end-to-end.